Our Story

As a start-up in the financial technology space, BondLink has come a long way in a short time. Learn about the history and origins of BondLink.


For Issuers, By Issuers

Colin MacNaught at the Brookings Municipal Finance Conference
Colin MacNaught at the Brookings Municipal Finance Conference

BondLink CEO Colin MacNaught spent seven years issuing nearly $25 billion in bonds on behalf of the Commonwealth of Massachusetts. During his tenure he was struck by the excruciatingly limited technological resources available to him. Investor outreach, financial disclosure and analytics were simply too time-consuming and too inefficient.

He founded BondLink to provide issuers with the tools they need and the edge they seek.

Today our solutions make it simple and easy to engage with bondholders, reach more investors and drive your bond sales. 

A Platform for Success

Carl Query (CTO), Paul Zeiter (CRO), and Colin MacNaught (CEO)
Carl Query (CTO), Paul Zeiter (CRO), and Colin MacNaught (CEO)

After leaving the Treasurer’s Office in 2015, Colin met the man who would become BondLink’s co-founder, Carl Query. Already a successful entrepreneur with a deep understanding of the tech startup space, Carl was the perfect complement to Colin’s municipal market acumen. BondLink was born.

Carl and his team of engineers began to build out an investor relations site to Colin’s specifications, creating the very tool Colin dreamed of during his years as an issuer. The team continued to refine the product, seeking input from buy-side investors. The final goal was an outreach platform that would be equally game-changing for both sides of the market – issuers and investors. The BondLink platform would offer an ultra-efficient way for issuers to communicate with the market, and its automatic alerts to investors and analysts completely reinvented credit surveillance.

BondLink, by design, added clients and new team members slowly but it was clear the market was champing at the bit for such an innovative product and scaling the company was inevitable. In January 2018, BondLink complete a Series A financing of $10 million, led by Franklin Templeton, one of the single largest holders of muni bonds in the entire market.

Behind Colin and Carl’s leadership, the burgeoning business has begun to blossom, building a client list that includes the City of Chicago, the University of Texas and the State of California, some of biggest issuers of municipal bonds in the U.S.

A New Model for Disclosure

Colin MacNaught meets with BondLink's design and engineering team
Colin MacNaught meets with BondLink's design and engineering team

One result of the financial crisis was market investors clamoring for better and more disclosure from municipal issuers – more like the corporate bond market. Muni disclosure tends to be varied across issuers, limited in scope and lacking in timeliness.

By engaging with investors and analysts BondLink has identified the most valuable data points the market is looking for and created a standardized, yet customizable, online platform to facilitate issuers’ communications with bondholders.

This new model represents a fundamental shift in the market, resetting the bar for municipal disclosure and simplifying credit surveillance. 

Management

Colin MacNaught, BondLink CEO & Co-Founder

Colin MacNaught, CEO & Co-Founder

Colin has more than 15 years of experience in the municipal bond market. Prior to BondLink, Colin managed the Commonwealth of Massachusetts’ borrowing needs from 2008 to 2015, issuing close to $25 billion in bonds and notes. His work was distinguished for its innovation, lauded by groups such as the NFMA and SIFMA, and earned two national deal of the year awards from The Bond Buyer. A big focus of his time was on boosting the state’s transparency to investors. Colin studied public finance at Harvard’s Kennedy School of Government.

Carl Query, BondLink CTO & Co-Founder

Carl Query, CTO & Co-Founder

Carl is an experienced entrepreneur and proven technology leader, bringing to BondLink more than 15 years of work with internet start-ups. Prior to BondLink, Carl was the Co-Founder and CTO of FlipKey, a leading vacation rental home marketplace that was acquired by TripAdvisor. Carl previously was a founding engineer at Compete, a digital competitive intelligence business used by Fortune 500 companies and prominent internet brands. Acquired by TNS, Compete is now owned by WPP. Carl has a BS in computer science from the University of Virginia.

Paul Zeiter, Chief Revenue Officer at BondLink

Paul Zeiter, Chief Revenue Officer

As Chief Revenue Officer, Paul Zeiter is the newest addition to the leadership team. He joins BondLink from Zerto, where he served as President for the last three years and Vice President of Global Sales from 2012-2015. Paul previously served as VP of Sales, Infrastructure Software Group at EMC for six years and as Director of Americas Channel Sales at Quantum for eight years. In his new role with BondLink, Paul will oversee Sales, Marketing and Customer Success as the company continues its rapid growth.