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Episode 18: Rating Agencies and Marketing for Bonds 101

October 29, 2018
MuniLand
Episode 18: Rating Agencies and Marketing for Bonds 101
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This week on MuniLand, Brendan McGrail and BondLink's Director of Marketing, David Lewis, discuss Robert Slavin's story from The Bond Buyer about rating agencies and their role today. Learn about Slavin's findings plus an important new consideration for the industry - how certain marketing techniques can be applied to driving new bond sales.

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