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BondLink Adds POS/OS Printing Services, Boosting its Debt Management Platform for Issuers
BondLink, the pioneer enterprise software company providing debt management and investor relations (IR) solutions in the $4 trillion municipal bond market, today announced that it will provide free digital printing of Preliminary and Official Statements to its subscribers.
By adding printing services, BondLink’s debt management platform now offers full ‘one-stop-shopping’ for municipal issuers. In addition to POS/OS printing, the platform includes digital roadshows, a direct upload to the MSRB’s EMMA website, an investor database and a corporate-style IR website.
“As former issuers, we know first-hand that nearly all municipal issuers are under-resourced,” said Colin MacNaught, BondLink CEO & Co-Founder. “The only way to bridge the resource gap is with technology. We’re providing significant efficiencies to issuers, and with free digital printing, helping to lower issuers’ costs of issuance.”
Along with printing services, BondLink has also rolled out a new, research-driven modernization of the investor relations (IR) websites provided to issuers as part of the BondLink platform.
“Our new design is more modern and sophisticated, and we focused on making this an intuitive, consistent experience for investors while also making it easier for issuers to share information and tell their story,” said Michael Histen, BondLink’s Director of UX & Product Design. “We did extensive research and testing to validate the work, and the response has been extremely positive. Our new design is also set up to scale as we continue developing new features and content that issuers can use to deepen relationships with investors.”
About BondLink Digital Printing
Now available to BondLink issuer-clients with their subscription are BondLink Digital Printing services. For no additional cost, BondLink issuers can now prepare and digitally print the documents they need for a bond sale. This service includes one-on-one work with a team that brings more than two decades of experience in printing documents for the municipal bond market. All printing is reliable, timely and extremely detail-oriented with strict document integrity, including a 10-point quality check to ensure sound information is being made available to the investment community. Electronic delivery and protection for documents is maintained through secure encryption and web systems that are always up and available. Documents are also searchable so they can be easily found by investors. Hard copy printing is also available for a nominal fee.
About BondLink IR Website Redesign
After launching BondLink’s first issuer client, the District of Columbia, in November 2016, BondLink’s debt management and investor relations (IR) platform has become the standard for the municipal bond market with issuer-clients in more than 30 states and thousands of investors regularly using BondLink for their credit surveillance work. BondLink recently completed an upgrade of the design of its IR websites, incorporating feedback and research sessions with issuers, data analysis, and adding the latest SEO and User Experience (UX) design best practices. The newly launched website design is the premier format for municipal issuers looking to connect with investors today, from institutional investors to retail. Optimized for desktop, mobile and tablets, the newly upgraded websites offer faster navigation and an ability for issuers to tell their complete and unique credit story in a familiar template that is investor-centric and preferred by analysts.
Colin MacNaught, Co-Founder and CEO, BondLink
617-597-4900 ext. 1004
Published: July 9, 2019