Content Marketing Manager

As the Content Marketing Manager, you’ll help bring BondLink’s story to life and excite the market across a variety of formats and channels. Working closely with our Marketing, Sales, and Product teams, you’ll build a strong understanding of our target audiences and create content that amplifies our demand generation efforts and drives brand recognition.

This is a great opportunity for a candidate with hands-on experience in finance or fintech to develop new skills while producing content that reaches all corners of our unique market. 

We’re building a new standard for investor relations (IR) in the municipal industry, and we need someone who’s excited to collaborate with teammates at all levels within our organization, clearly communicate new or complex concepts to municipal professionals, and formulate a clear playbook to continue scaling our content marketing efforts. 

What you’ll do:

• Create best-in-class written content for marketing communications including blog posts, case studies, white papers, thought leadership articles, speaking themes, webinar topics, video scripts, and more.
• Research internal and external sources to generate new content ideas, e.g., conduct target audience interviews, monitor market trends, etc.
• Work closely with our Senior Marketing Associate to develop KPIs for different content formats and delivery methods, constantly optimizing the performance of marketing materials
• Confidently manage a content calendar that feeds our business development efforts
• Champion new creative approaches to educate and motivate our target audiences to action
• Help reinforce our distinct qualities to the market and integrate effective learnings into the broader organization

What you’ll bring:

• 5+ years of hands-on experience creating marketing content in-house, for an agency, or as a freelancer (seeing your portfolio/work examples is a plus)
• Some level of finance experience is required. Anything involving municipal bonds is  a huge plus
• Excellent writing, communication and collaboration skills
• Familiarity with visual content, including writing for videos
• Inquisitive, team-oriented and resourceful
• Great attention to detail with a solid track record of delivering content on-time and on-budget
• Motivated self-starter with the ability to prioritize and deliver in a fast-paced environment
• B.A./B.S. degree or equivalent experience
• Must be authorized to work in the US (visa sponsorships not currently available)

About BondLink

BondLink is a fast-growing fintech company helping public sector CFOs engage investors more efficiently in the $4 trillion municipal bond market. Going live in 2016, BondLink’s platform enables clients like the State of California, the City of Boston, Washington, D.C., the City of Chicago, and more across the country execute better bond sales.

So, why us?

• Cool mission: Our technology helps governments save money and keep it in their communities. If that doesn’t excite you, this is not the company for you;
• BondLink is off to a fast start, gaining fantastic market traction since going live in 2016, with prominent, existing clients in nearly every state and every sector of the $4 trillion municipal bond market;
• Its two founders have significant startup and bond market/industry expertise;
• In May 2021, the company announced our Series B round of financing led by Intercontinental Exchange, a global financial leader
• The BondLink sales advantage: First-to-market in a deep, target-rich environment.

What we offer

• Competitive compensation plan with significant upside opportunity
• Unlimited PTO
• Comprehensive premium insurance plans for medical, vision and dental. All 100% paid for by Bondlink with zero cost to employees. 
• Stock Options
• Hybrid work opportunities available 
• Regular team outings, happy hours, and other gatherings
• A culture that provides an exciting and dynamic work environment